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Assisted Living & Keyphrase Strategies

January 2, 2013

In our last post, we talked about how people use assisted living and senior care websites, and the buying cycle. To capture family leads early, we need to engage families as they are first jumping on Google to start their research. This time of year, when adult children may have been in an aging parent’s […]

Filed Under: Assisted Living Copywriting, Home care Copywriting, Senior Living Copywriting, Uncategorized

To Blog or Not to Blog: Advice for Senior Care Providers

December 18, 2012

If you are an assisted living provider or a home care agency, chances are you’ve kicked around the idea of starting a blog. But for most senior care providers, time is something you never seem to have enough of each day. How do you decide whether or not a blog is worth the investment? The […]

Filed Under: Assisted Living Copywriting, Home care Copywriting, Senior Living Copywriting Tagged With: assisted living leads, home care leads, senior care leads

Assisted Living Lead Follow-up: Being Persistent or Being a Pest?

December 11, 2012

Online lead generation and follow-up strategies for assisted living or senior care are ever evolving. As a veteran senior living professional who helped launch one of the biggest senior care referral agencies, colleagues are often asking me for advice on lead follow-up. When to call. How often to call. What kinds of emails to send. […]

Filed Under: Assisted Living Marketing, Home care Copywriting, Senior Care Marketing, Uncategorized Tagged With: assisted living conversions, assisted living leads, home care leads

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Recent Posts

  • In Defense of the Em Dash In Senior Living Copywriting
  • Why AI Can’t Match the Senior Living Voice
  • Writing for an Older Audience: Clarity, Respect, and Engagement
  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions

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