Online lead generation and follow-up strategies for assisted living or senior care are ever evolving. As a veteran senior living professional who helped launch one of the biggest senior care referral agencies, colleagues are often asking me for advice on lead follow-up. When to call. How often to call. What kinds of emails to send. It is shaping up to be one of our more popular consulting services for 2013. So when a blog post and infographic from Leads360 caught my attention this week, I thought their survey results were great ones to share. While not specific to our industry, they are definitely worth reviewing with your marketing and community relations teams.
- Every minute you delay in reaching the prospective assisted living family by phone after a lead is submitted dramatically decreases the likelihood of a conversion. Calls returned within the first minute are 391% more likely to convert. If you wait 30 minutes, the conversion rate goes down to 62%. Waiting a whole day? Just 17% likely to convert.
- How many times should you continue to call or email a prospective home care lead? This survey shows six times. After that you go from persistent to pest.
- Final thought from the survey…timing is everything. You need a strategy for both outbound phone calls and email follow-up.
I know…I know…you are going to say you don’t have enough resources to cover this…Most of internet leads are dead ends… We’ve heard all of the objections. But consider this. Are you missing the hottest, best converting assisted living leads by not having a system in place for responding ASAP? Look at those conversions numbers again and decide.
The infographic is a great one to share at your next sales meeting. It might help increase conversion ratios for your online leads!