When was the last time you bought something in an industry you knew nothing about? For our household, it was a generator. One of those that keeps the whole place chugging along in the event of a power outage or Zombie apocalypse. So what does a generator have to do with senior living leads, you […]
Senior Living Content: How Does Yours Rank Against Referral Agencies?
Wondering why referral services like A Place for Mom consistently outrank you in the search engine results? We see it often. Senior living content served up by a provider just can’t compete with lead generation companies. (Except, of course, for SCCS clients!) What is the deal you might be asking yourself? You are the experts […]
Reach vs Loyalty in Senior Living Content
Reach is underrated in senior living content We’re posing a question to you today, and much like the ending of the latest John Grisham novel, we’re not leaving you with a clear conclusion. (The ending to A Time for Mercy was so annoying, right?) Here it is… should your content marketing goal be reach or […]
The Case of Missing Google Reviews for Senior Living
We know reviews can be the bane of your existence. As a senior living provider, there are many opportunities for families to share fabulous reviews about your communities. And just as many opportunities for a disgruntled employee to fake a few bad ones. It’s why so many companies try to make it easy for families […]
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