At SCCS, we’re often asked what a call-to-action/CTA is and what senior living companies should use for them. It’s an excellent question. Writing great CTAs is important for keeping visitors on your site longer or encouraging them to contact you. What you first need to decide is what action you want them to take. Because […]
Should Your Senior Living Blog Go Off Topic?
It’s tempting to write articles on topics beyond the scope of your senior living audience, especially if you’ve had a blog up and running for a while. Instead of creating blog articles you know drive SEO and engage seniors and their families, you might want to jump on the latest trending headlines. Like how in […]
Is It Time to Update Your Senior Living Personas?
Personas are an essential component of your content marketing tool box. They serve as a representation of the audience your writing team is trying to target. Yet many providers fail to develop senior living personas or do so without giving them much real thought. With the new year upon us, it seems like a great […]
Meta Descriptions for Senior Living Blog Articles
Ever wonder where those little snippets you see on the search engine results pages come from? While there are no guarantees when it comes to Google, these little snippets are often pulled from the meta descriptions you or your web crew create. So, what is a meta description and how do you go about writing […]
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