Have you set goals for your senior living content? It’s always so surprising when providers we talk with answer no to this question. And to be clear, we hear no a whole bunch more than we hear yes. In an industry that measures everything from the number of phone calls a sales team made during […]
Are You Speaking the Language of Your Senior Living Audience?
It’s been a while since we’ve talked about voice and how it connects with the families who make up the senior living audience. But it’s a topic that’s come up in phone calls with prospective clients a several times over the last few weeks. We’ve talked with marketing teams who are parting ways with writers […]
Mobile Friendly Assisted Living Content
Have you ever answered a phone call not intended for you and ended up having a great conversation? It happened here at SCCS last week. A woman called thinking we could make recommendations for an assisted living community. While our team is something of a walking competitive analysis on a nationwide scale, we stay out […]
Why Your Site Needs Evergreen Senior Living Content
We had a great SEO question come our way last week, and felt it was a shareworthy one. A new client asked us if it is better to create articles around trendy topics or stick with evergreen senior living content. She had the idea that because Google wants to see new content posted often, what […]
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