We had a great SEO question come our way last week, and felt it was a shareworthy one. A new client asked us if it is better to create articles around trendy topics or stick with evergreen senior living content. She had the idea that because Google wants to see new content posted often, what […]
How Not Selling Senior Living Will Earn More Leads
When was the last time you bought something in an industry you knew nothing about? For our household, it was a generator. One of those that keeps the whole place chugging along in the event of a power outage or Zombie apocalypse. So what does a generator have to do with senior living leads, you […]
Senior Living Content: How Does Yours Rank Against Referral Agencies?
Wondering why referral services like A Place for Mom consistently outrank you in the search engine results? We see it often. Senior living content served up by a provider just can’t compete with lead generation companies. (Except, of course, for SCCS clients!) What is the deal you might be asking yourself? You are the experts […]
Reach vs Loyalty in Senior Living Content
Reach is underrated in senior living content We’re posing a question to you today, and much like the ending of the latest John Grisham novel, we’re not leaving you with a clear conclusion. (The ending to A Time for Mercy was so annoying, right?) Here it is… should your content marketing goal be reach or […]
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