Ever wonder where those little snippets you see on the search engine results pages come from? While there are no guarantees when it comes to Google, these little snippets are often pulled from the meta descriptions you or your web crew create. So, what is a meta description and how do you go about writing […]
Setting Goals for Your Senior Living Content
Have you set goals for your senior living content? It’s always so surprising when providers we talk with answer no to this question. And to be clear, we hear no a whole bunch more than we hear yes. In an industry that measures everything from the number of phone calls a sales team made during […]
Are You Speaking the Language of Your Senior Living Audience?
It’s been a while since we’ve talked about voice and how it connects with the families who make up the senior living audience. But it’s a topic that’s come up in phone calls with prospective clients a several times over the last few weeks. We’ve talked with marketing teams who are parting ways with writers […]
Mobile Friendly Assisted Living Content
Have you ever answered a phone call not intended for you and ended up having a great conversation? It happened here at SCCS last week. A woman called thinking we could make recommendations for an assisted living community. While our team is something of a walking competitive analysis on a nationwide scale, we stay out […]
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