Senior Care Content Specialists

Ode to Letterman: Top 10 Ways to Build a Senior Care Audience

The end of an era in late night television is upon us. Tomorrow night is David Letterman’s final farewell. We share the same birthday, Dave and I, albeit a few decades apart. While I love both the Jimmys and watch them regularly, I’m still a fan of Dave’s smart*ss humor, his spot on timing and […]

10 Minute Marketing Tip:The 42-14-2 Rule in Writing

Easy to Read Content This topic is one that always seems to generate a lot of controversy. Writers and editors who don’t focus on the digital world get their feathers in a fluff about it. And don’t even get me started on people who say it contributes to the dumbing down of this country. PLEASE […]

Is the Senior Living Sales Funnel Dead?

And we’re back this week with another Ten Minute Senior Care Content Marketing Tip! As is the case with most of our blog article topics, this one comes from a question we receive often from senior living or home care clients and colleagues. How has the Internet Changed the Senior Care Sales Funnel? For those […]

The Senior Living Tour: A Look Beyond the Pretty Lobby

  What do Senior Living Visitors Really Think? If you’ve ever tried to sell your house, you know how frustrating the whole process can be. All the cleaning and spiffing up. Shipping the family dog off to grandma’s house. Buying all those fresh flowers to arrange around your home. Then nothing. Zilch. Nada. Nothing. You […]

An Interview with Griswold Home Care’s Content Manager

As part of our on-going effort to help our senior living and home care partners develop content marketing strategies that connect and engage, we routinely feature industry leaders on our blog. We know real world examples of care providers who successfully utilize content marketing and social media are helpful to others who are just getting […]