Senior Care Content Blog

Creating a Senior Living Buyer Persona

January 26, 2016

Putting a Face to Your Target Audience If you’ve ever read senior living content created by one of the content mills, it probably left you feeling like something was off. But you might not be able to put your finger on just what! In the majority of instances, it’s because the writer doesn’t know the […]

What is a Senior Living Website Call-to-Action?

January 21, 2016

A common mistake we see on senior living sites is the lack of a call-to-action (CTA). Believe it or not, we often find sites that have a great blog or a fantastic resource center but no CTA. Seriously. Not a single call-to-action anywhere. So what exactly is a CTA? Good question. Glad you asked. Understanding […]

How to Choose a Home Care or Senior Living Blog Post Topic

January 13, 2016

And we’re back with another Question of the Week! You’ve been waiting on the edge of your chair for Thursday to arrive right? This question comes to us from one of our friends in the Windy City… “How do you know what to write about on a senior care blog?” That is a great question […]

“What’s the Deal with Headlines in Senior Care Content?”

January 7, 2016

Kicking Off our New “Question of the Week” Series If you follow us on Facebook (and you are right?), you may have noticed our teaser about this new series. Our “Question of the Week” we’re calling it. (Although this week’s question of the week really should be… how many pounds did you pack on the […]

Take the Senior Living and Home Care Content Pledge

December 15, 2015

Raise your right hand… C’mon… go ahead. No one is looking! Now repeat this pledge out loud: “I (insert your name) pledge to never EVER use the phrase ‘Content is King’ again from this day forward.” Seriously. The phrase started out as a way to convey how important quality content is for your senior living […]