Senior Care Content Specialists

Is Your Senior Living Website a Man Lob or a Content Mullet?

Keeping our website updated is a lot like maintaining a hair style. Every month or two we take a little off the top and clean up around the edges. We might tweak a few things, but nothing too crazy. That’s the SCS approach anyway. But once a year, usually in late August, we take a […]

Easy Ways to Add Images to Your Blog

Image is Everything. Or is it? Will November ever come? Ugh. While this crew usually isn’t known for wishing the summer away, the constant barrage of election year commercials, mail, phone calls and door-to-door campaigners is wearing thin. Since we moved our office from one battle ground state (Ohio) to another (Michigan), we are bombarded. […]

Senior Living Newsroom Basics

Journalist Friendly Senior Living Newsrooms If you’ve followed our blog for a while know, you know we talk often about using your website to generate positive PR for your senior living communities and to build relationships with journalists. The online senior living newsroom is a core web page we always recommend. Several of our clients […]

Positive PR and the Senior Living Industry

Positive PR … it’s one of those tricky topics when you work in the senior living industry. Let’s face it, many of us are a little frightened about inviting the media in. But if you’ve read this blog before, you know we advocate for creating a news room on your site and letting reporters find […]