Senior Care Content Blog

8 Reasons Your Senior Living Content is Failing

October 16, 2018

One of the questions we receive most often from senior living marketing team members is why their content marketing isn’t pulling in leads. It’s probably the number one question providers enter in to our Contact box. Since they aren’t our clients, it’s not an easy question for us to be able to answer quickly. We […]

Senior Care Email Gives Providers Control

October 9, 2018

Have you ever attended the Content Marketing Institute conference in Cleveland in the fall? It’s packed full of content marketers from all over the place…and so many great speakers it’s tough for your brain to process it all. Our crew decided to narrow the massive amount of information we walked away with down to three […]

Does Google Prefer Senior Living Topics Over Keywords?

October 2, 2018

We had a great question come to us from a newer client this week and we wanted to share the answer with all of you… Does Google rank senior living topics higher than senior living keywords? What our client was essentially asking us is if the word on the streets that keywords are out and […]

How Long Should Senior Living Blog Posts Be?

September 25, 2018

Are you trying to improve the effectiveness of your senior living blog posts? Throwing a few paragraphs in to a senior living blog post and pushing “Publish” just won’t cut it anymore. Almost every senior living provider has a blog of some variety on their site. The catch is the vast majority of them just […]

Are You Making the Most of Your Senior Living Influencers?

August 28, 2018

Suzie the Senior Living Influencer Are you making the most of your community’s senior living influencers when you are developing your content marketing strategy? Can you believe summer is nearly over? With the end of summer comes the final segment of our 10-Minute Content Marketing Tips… This week we wanted to use our time to […]

The Future is Female: Is Your Senior Living Content Ready?

August 14, 2018

Would you be surprised to learn that middle-aged and older women account for about 85% of consumer purchases in this country? Those of you with pre-teen and teen aged daughters might be scratching your head at that! If you’ve been with us for a while, you know we do a host of planning and strategizing […]