Writers work in the strangest of places and conditions. That includes content writers. Case in point… We were trapped in the Reno airport trying to get to Lake Tahoe in the middle of a blinding snowstorm. After they rolled down the iron gates on every single shop, we were left only with sketchy Wifi to […]
Misinformation and Senior Living SEO
Senior living SEO is surrounded by myths and mystique. While there are a variety of reasons why, one is that people are too intimidated by the very notion of SEO to make time to learn what it is. Then there is the fact that SEO “experts” frequently disagree with one another. Even Google team members […]
Survey Says: Understanding Senior Living Searchers
How well do you know your senior living searchers? Many folks think that Google operates in dark and mysterious ways. It’s easy to understand why. They aren’t exactly transparent. But they are making strides to deliver results that better match searchers intent. Combined with some of their updates, I’d say it’s working. Rarely do I […]
Are You Feature Dumping on Your Assisted Living Website?
Feature dumping is a marketing don’t most of us learned about in our very first senior living sales training. It’s often the sign of a new sales team member or someone unfamiliar with the senior living industry. The team member takes an older adult and their family on a tour and proceeds to jabber on […]
Using Emotion to Capture Attention in Senior Living Content
If you’ve followed our blog for very long, you know we are advocates for using storytelling to connect and engage with senior living visitors. Content serves many purposes, including entertaining and educating. Much of it requires understanding the emotion behind a decision. You need content that stops families from skimming and scanning different senior living […]
What’s the Difference Between the Senior Living Audience and Buyer?
We had an interesting call with a client this week that started us wondering… Is there a difference between the senior living audience and a senior living buyer? Sure, there are referral sources that help connect older adults and their families with senior care providers. They could be considered an audience member, not a buyer. […]
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