Are leads the only reason to have a senior living blog? This is a question we’ve received more than a few times in recent months. It seems there was a workshop somewhere out there recently where a presenter told the audience that lead generation was the only reason to have a blog. That blogs created […]
The Voice: Senior Living Content Edition
We aren’t big reality show viewers around our office. Quite honestly, the daily barrage of real-life drama coming out of D.C. is more than enough for us! But one show we do kind of obsess over — and by kind of I mean a lot — is The Voice. And if we’re gonna be super […]
Audience and the Senior Living Email
Do you know your audience? I mean really know your audience? If the answer is “yes,” does your email campaign strategy reflect that knowledge? As an industry, senior living is all over the map in terms of digital marketing and the use of email campaigns.While more and more providers are adopting content marketing, email continues […]
Senior Living Email Question: Can We Contact Unsubscribers?
Talking about Your Un-Subscribers… We got a great question from a client this week about senior living email subscribers. And those who unsubscribe. It was a timely one for me personally. I’ve been doing a major overhaul of my Inbox. At my pottery class last month a friend picked up my phone and noticed that […]
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