So we received a great question from a client who follows our blog last week. She asked us, “Do we need to keep writing about the same senior living topics over and over on our blog? And if so, WHY?” We realized we had never discussed this small, but important, content marketing strategy. The answer […]
Changing the Conversation about Senior Living
Show of hands… who out there misses Mad Men? Ditto! And it’s not just because Jon Hamm is so… Jon Hamm. It’s because advertising, PR and marketing all looked so cool through the lens of Mad Men. Seriously – bourbon carts in the office? And drinking it before breakfast?? Not to mention the fog of […]
Senior Living Website & First Impressions
How long do you have to grab someone’s attention online? We’ve talked a lot about first impressions and the experience your senior living website creates. So this Google thought-of-the week seemed appropriate to share. If you are working on giving your senior living website a tweak or a complete facelift (like we are doing!) for […]
The Senior Living Sales Funnel and Content Marketing
It’s lonely at the top of the senior living sales funnel. While most of the senior living providers we talk with these days have jumped on the content marketing train, many of them are still looking for the quick move-ins. We know they are out there, but they are often older adults who are in […]
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