Last fall, Google announced that a new ranking factor was coming in May of 2021. It's called the page experience update. In recent years, we've all been focusing on site speed. Getting our content to load quickly before families back up and head … [Read more]
Reach vs Loyalty in Senior Living Content
Reach is underrated in senior living content We’re posing a question to you today, and much like the ending of the latest John Grisham novel, we're not leaving you with a clear conclusion. (The ending to A Time for Mercy was so annoying, … [Read more]
Duplicate Content Questions Answered
The duplicate content debate is becoming clearer... Did you know that Google is hosting SEO "office hours" on You Tube each week? Aptly named Google Search Office Hours. And, yes, it is exactly as exciting as it sounds... (insert big … [Read more]
8 Factors Influencing Your Senior Living Bounce Rate
As COVID-19 forced senior living communities to pivot and refocus their marketing efforts on digital strategies, one factor that came to the forefront was bounce rate. Marketing teams that hadn't found time to look at their bounce rate before, … [Read more]
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