We had a great SEO question come our way last week, and felt it was a shareworthy one. A new client asked us if it is better to create articles around trendy topics or stick with evergreen senior living content. She had the idea that because … [Read more]
Senior Living Social Media: Yea or Nay?
Is your senior living community using social media? The Senior Care Content Specialists crew includes team members who are self-described research geeks. Over the years, they've helped us connect with leading organizations ranging from Pew Research … [Read more]
How Not Selling Senior Living Will Earn More Leads
When was the last time you bought something in an industry you knew nothing about? For our household, it was a generator. One of those that keeps the whole place chugging along in the event of a power outage or Zombie apocalypse. So what does a … [Read more]
Senior Living Content: How Does Yours Rank Against Referral Agencies?
Wondering why referral services like A Place for Mom consistently outrank you in the search engine results? We see it often. Senior living content served up by a provider just can't compete with lead generation companies. (Except, of course, for … [Read more]
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