Reach is underrated in senior living content We’re posing a question to you today, and much like the ending of the latest John Grisham novel, we're not leaving you with a clear conclusion. (The ending to A Time for Mercy was so annoying, … [Read more]
Duplicate Content Questions Answered
The duplicate content debate is becoming clearer... Did you know that Google is hosting SEO "office hours" on You Tube each week? Aptly named Google Search Office Hours. And, yes, it is exactly as exciting as it sounds... (insert big … [Read more]
8 Factors Influencing Your Senior Living Bounce Rate
As COVID-19 forced senior living communities to pivot and refocus their marketing efforts on digital strategies, one factor that came to the forefront was bounce rate. Marketing teams that hadn't found time to look at their bounce rate before, … [Read more]
The Case of Missing Google Reviews for Senior Living
We know reviews can be the bane of your existence. As a senior living provider, there are many opportunities for families to share fabulous reviews about your communities. And just as many opportunities for a disgruntled employee to fake a few bad … [Read more]
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