Is the copy on your senior living website suffering from low readability? We've all been there. In an effort to learn more about something that is new to us, we hop on Google and search for answers. According to Google, older adults and their … [Read more]
Digital Marketing in 6 Sentences
Don't you just love it when you can learn something new or have something you thought was true reinforced in a matter of minutes? Like this digital marketing summary from Twitter. Most SCCS clients have been on board with us for five years or … [Read more]
Page Experience as a Google Ranking Factor
Last fall, Google announced that a new ranking factor was coming in May of 2021. It's called the page experience update. In recent years, we've all been focusing on site speed. Getting our content to load quickly before families back up and head … [Read more]
Reach vs Loyalty in Senior Living Content
Reach is underrated in senior living content We’re posing a question to you today, and much like the ending of the latest John Grisham novel, we're not leaving you with a clear conclusion. (The ending to A Time for Mercy was so annoying, … [Read more]
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