Is your senior living community using social media? The Senior Care Content Specialists crew includes team members who are self-described research geeks. Over the years, they've helped us connect with leading organizations ranging from Pew Research … [Read more]
How Not Selling Senior Living Will Earn More Leads
When was the last time you bought something in an industry you knew nothing about? For our household, it was a generator. One of those that keeps the whole place chugging along in the event of a power outage or Zombie apocalypse. So what does a … [Read more]
Senior Living Content: How Does Yours Rank Against Referral Agencies?
Wondering why referral services like A Place for Mom consistently outrank you in the search engine results? We see it often. Senior living content served up by a provider just can't compete with lead generation companies. (Except, of course, for … [Read more]
Senior Living “People Also Ask” Box
We know a lot of our senior living clients and colleagues are paying more attention to SEO these days. That includes the senior engine results page and the "People Also Ask" box. The COVID-19 pandemic shined a spotlight on just how few providers … [Read more]
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