Well folks… we’ve reached the end of the season. We’re trading this “office” view for our regular one. Which means this is the last Marketing Minute for the summer. And we are truly making this a one minute read… In addition to senior living and home care experience, several of us on the SCCS team […]
Senior Living Content to Address Sibling Rivalry in Caregiving
Those of us who have worked in senior living for any amount of time have seen it. Sibling rivalry in caregiving and squabbles over what is best for a parent when it comes to senior care. In this week’s Summer Marketing Minute, we are offering a little advice on discussing sibling rivalry in caregiving in […]
Why You Need a Senior Living Blog
Are leads the only reason to have a senior living blog? This is a question we’ve received more than a few times in recent months. It seems there was a workshop somewhere out there recently where a presenter told the audience that lead generation was the only reason to have a blog. That blogs created […]
Audience and the Senior Living Email
Do you know your audience? I mean really know your audience? If the answer is “yes,” does your email campaign strategy reflect that knowledge? As an industry, senior living is all over the map in terms of digital marketing and the use of email campaigns.While more and more providers are adopting content marketing, email continues […]
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