Those of us who have worked in senior living for any amount of time have seen it. Sibling rivalry in caregiving and squabbles over what is best for a parent when it comes to senior care. In this week’s Summer Marketing Minute, we are offering a little advice on discussing sibling rivalry in caregiving in […]
Why You Need a Senior Living Blog
Are leads the only reason to have a senior living blog? This is a question we’ve received more than a few times in recent months. It seems there was a workshop somewhere out there recently where a presenter told the audience that lead generation was the only reason to have a blog. That blogs created […]
Audience and the Senior Living Email
Do you know your audience? I mean really know your audience? If the answer is “yes,” does your email campaign strategy reflect that knowledge? As an industry, senior living is all over the map in terms of digital marketing and the use of email campaigns.While more and more providers are adopting content marketing, email continues […]
Make Like a Kardashian: Shamelessly Promote Your Senior Living Blog Posts
Remember the Field of Dreams? Kevin Costner looking hot in a baseball uniform… The classic line, “If you build it they will come?” Don’t fall in to the trap of thinking your senior living blog posts are a field of dreams. Nope. They aren’t. If you use keywords and phrases, they will definitely help your […]
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