This time of year we receive a lot of requests from people to make senior living content predictions for 2018… While I’m as happy as the next gal to break out my crystal ball and incense, predicting where senior living content is headed in 2018 doesn’t really take any special powers. Providers who will be […]
Are You Making it in to the Adult Child Influencer’s Consideration Set?
What We Know About the Adult Child Influencer Most of us know that the adult child plays an increasingly important role in the senior living decision. In fact, research shows the adult child influencer (ACI) and/or family caregiver make up nearly half of the initial inquiries to senior living. Understanding the ACI and how they […]
Audience and the Senior Living Email
Do you know your audience? I mean really know your audience? If the answer is “yes,” does your email campaign strategy reflect that knowledge? As an industry, senior living is all over the map in terms of digital marketing and the use of email campaigns.While more and more providers are adopting content marketing, email continues […]
Make Like a Kardashian: Shamelessly Promote Your Senior Living Blog Posts
Remember the Field of Dreams? Kevin Costner looking hot in a baseball uniform… The classic line, “If you build it they will come?” Don’t fall in to the trap of thinking your senior living blog posts are a field of dreams. Nope. They aren’t. If you use keywords and phrases, they will definitely help your […]
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