A former colleague left her assisted living marketing role a while back to work as a VP of Sales for her local ABC affiliate. Shortly after, she tried to recruit me as a sales manager. I politely declined. I wasn’t interested in “sales”, I explained to her. She reminded me that as a Regional Manager […]
Senior Care Post-Holiday Lead Boom
Ready or not… we are less than a week away from the senior care post-holiday lead boom. When frantic families are emailing, calling and stopping by unannounced for a tour. As we take a holiday break from content creating, we wanted to leave you with two important statistics from our friends at Pew Internet Research. […]
Assisted Living Lead Follow-up: Being Persistent or Being a Pest?
Online lead generation and follow-up strategies for assisted living or senior care are ever evolving. As a veteran senior living professional who helped launch one of the biggest senior care referral agencies, colleagues are often asking me for advice on lead follow-up. When to call. How often to call. What kinds of emails to send. […]
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