Why do you need a senior care blog? We receive this question often from prospective clients. A senior care blog is a marketing tool that many providers find to be too time-intensive and challenging to keep up with over the long haul. They are just too busy to manage it. While it’s true that a […]
Senior Living Personas versus Target Audience
We received an interesting question last week… A blog subscriber asked us if there is a difference between a senior living persona and the senior living target audience. It was a great question and one we haven’t addressed before on our blog. While we’ve talked about senior living personas before, we haven’t talked about how […]
Thanking the Senior Living Industry: All Is Merry & Bright
We’re hitting the pause button today to say THANKS to each of you… As our 6th year in business draws to a close, we want to take time to thank those of you who’ve joined us on our journey. When we started in 2012, not many senior living providers were onboard with content marketing. We’ve […]
Editing Senior Living Content & Why You Need Your Own Process
A clear case for senior living editors… One of our clients sent us a copy of the e-newsletter above last month. They used to be a client of one of our competitors and still receive their e-newsletters. A leading reason they dropped the agency was lack of editing skills. Editing senior living content is a […]
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