Have you set goals for your senior living content? It’s always so surprising when providers we talk with answer no to this question. And to be clear, we hear no a whole bunch more than we hear yes. In an industry that measures everything from the number of phone calls a sales team made during […]
How Not Selling Senior Living Will Earn More Leads
When was the last time you bought something in an industry you knew nothing about? For our household, it was a generator. One of those that keeps the whole place chugging along in the event of a power outage or Zombie apocalypse. So what does a generator have to do with senior living leads, you […]
What to Do with Senior Living Blog Posts?
Senior living blog posts are a great avenue for talking directly with older adults and their families. You can educate and inform visitors in an informal way. That allows you to build a relationship without prospects feeling like you are selling to them. In fact, if your blog seems like one long sales pitch to […]
Stock Photography: Yea or Nay for Senior Living Sites?
The issue of whether or not to use stock photography in senior living isn’t a new one… If you’ve worked in the industry for a while, you’ve likely been part of discussions for print collateral photography. Should you use popular and photogenic residents as part of your effort? Or is the risk too great? A […]
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