We’ve had a few emails lately from people wondering how to go about conducting an audit of their website. While one of the services SCCS offers is a content audit for senior care related websites, we don’t offer SEO audits. And that’s what most of our recent emails are really interested in. So, when we […]
Setting Goals for Your Senior Living Content
Have you set goals for your senior living content? It’s always so surprising when providers we talk with answer no to this question. And to be clear, we hear no a whole bunch more than we hear yes. In an industry that measures everything from the number of phone calls a sales team made during […]
How Not Selling Senior Living Will Earn More Leads
When was the last time you bought something in an industry you knew nothing about? For our household, it was a generator. One of those that keeps the whole place chugging along in the event of a power outage or Zombie apocalypse. So what does a generator have to do with senior living leads, you […]
What to Do with Senior Living Blog Posts?
Senior living blog posts are a great avenue for talking directly with older adults and their families. You can educate and inform visitors in an informal way. That allows you to build a relationship without prospects feeling like you are selling to them. In fact, if your blog seems like one long sales pitch to […]
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