Hands up… how many senior living marketing and sales professionals out there follow Seth Godin? I know our crew has for many years. His advice is always spot on for our industry and most others. When this image popped up on Twitter, it made me think about how important it is that families trust whatever […]
Changing the Conversation about Senior Living
Show of hands… who out there misses Mad Men? Ditto! And it’s not just because Jon Hamm is so… Jon Hamm. It’s because advertising, PR and marketing all looked so cool through the lens of Mad Men. Seriously – bourbon carts in the office? And drinking it before breakfast?? Not to mention the fog of […]
Senior Living Website & First Impressions
How long do you have to grab someone’s attention online? We’ve talked a lot about first impressions and the experience your senior living website creates. So this Google thought-of-the week seemed appropriate to share. If you are working on giving your senior living website a tweak or a complete facelift (like we are doing!) for […]
13 Ways to Re-Use Senior Living Blog Posts
Re-purposing Senior Living Blog Articles Do you spend a lot of time creating rich and engaging senior living blog posts? Or pay someone to do it for you? What do you do with the content once you’ve posted it and reaped the rewards on your blog? Anything? While I hope the answer is YES, I […]
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