In the interest of short attention spans during summer months (yes, ours and yours!) we are going to be sharing shorter topics for the next six weeks. Those we hope will help you learn something new about senior living content marketing, even if you are “working” from your beach chair along Lake Michigan. We do […]
Why You Need a Senior Living Blog
Are leads the only reason to have a senior living blog? This is a question we’ve received more than a few times in recent months. It seems there was a workshop somewhere out there recently where a presenter told the audience that lead generation was the only reason to have a blog. That blogs created […]
The Voice: Senior Living Content Edition
We aren’t big reality show viewers around our office. Quite honestly, the daily barrage of real-life drama coming out of D.C. is more than enough for us! But one show we do kind of obsess over — and by kind of I mean a lot — is The Voice. And if we’re gonna be super […]
The Trust Factor in Your Senior Living Website
Hands up… how many senior living marketing and sales professionals out there follow Seth Godin? I know our crew has for many years. His advice is always spot on for our industry and most others. When this image popped up on Twitter, it made me think about how important it is that families trust whatever […]
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