Since the senior living industry caught on to the value of content marketing, the competition for online ranking and senior living SEO has become ferocious. Push people down for for the last Hatchimals CollEGGtibles 4-pack at the mall during Christmas ferocious. Almost everyone knows they need to make it to the first page of Google, […]
Super Bowl Sunday, Warrior Spirit, and Assisted Living Copy
Are you heading to a Super Bowl party this weekend? Let’s be honest, many of us are in it for the ads, the adult beverages, and the snacks. SCCS is headquartered in Ann Arbor…home of the University of Michigan…and Tom Brady’s college stomping grounds. Yep, our crew is made up of Patriots fans. Love him […]
Can Great Assisted Living Content Guarantee Top Ranking on Google?
My very wise grandfather used to say the only guarantees in life are death and taxes. (And if media reports are to be believed, even the latter doesn’t hold true anymore as evidenced by an unnamed, orange-tinted politician’s zero tax bill.) But we still run across providers who have been “guaranteed” a top spot on […]
Are Your Senior Living Sales Teams Helping with Content Marketing Strategy?
Our Summer Marketing Minute series continues this week with a quick chat about senior living sales teams… One mistake we see often when we are helping senior living providers develop their content marketing strategy is a lack of involvement from the sales team. While no one wants to slow them down or drag them in […]
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