Adult children, spouses, and other family members often have many fears when it comes to assisted living. Does your assisted living copy address their fears? Think of all the families you’ve talked with over the years. The conversations from those phone calls and in-person meetings can be especially telling. Even those family caregivers who are […]
Senior Care Email Gives Providers Control
Have you ever attended the Content Marketing Institute conference in Cleveland in the fall? It’s packed full of content marketers from all over the place…and so many great speakers it’s tough for your brain to process it all. Our crew decided to narrow the massive amount of information we walked away with down to three […]
Does Google Prefer Senior Living Topics Over Keywords?
We had a great question come to us from a newer client this week and we wanted to share the answer with all of you… Does Google rank senior living topics higher than senior living keywords? What our client was essentially asking us is if the word on the streets that keywords are out and […]
Create Better Quality Senior Living Content
Do better than you can get away with. I saw this quote floating around Twitter a few weeks ago and it stuck with me. Now that aging services providers are embracing content marketing, agencies “specializing” in senior care are popping up all over looking for quick cash grabs. Because many industry leaders aren’t quite […]
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