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Senior Care Email Gives Providers Control

October 9, 2018

Have you ever attended the Content Marketing Institute conference in Cleveland in the fall? It’s packed full of content marketers from all over the place…and so many great speakers it’s tough for your brain to process it all. Our crew decided to narrow the massive amount of information we walked away with down to three […]

Filed Under: Assisted Living Copywriting, Senior care email, Uncategorized Tagged With: email marketing

Does Google Prefer Senior Living Topics Over Keywords?

October 2, 2018

We had a great question come to us from a newer client this week and we wanted to share the answer with all of you… Does Google rank senior living topics higher than senior living keywords? What our client was essentially asking us is if the word on the streets that keywords are out and […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Senior Living Copywriting, Uncategorized Tagged With: senior living topics

Create Better Quality Senior Living Content

May 30, 2018

  Do better than you can get away with. I saw this quote floating around Twitter a few weeks ago and it stuck with me. Now that aging services providers are embracing content marketing, agencies “specializing” in senior care are popping up all over looking for quick cash grabs. Because many industry leaders aren’t quite […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Senior Living content, Senior Living Copywriting Tagged With: content marketing

Senior Living SEO Series Continues: Visually Appealing Design

February 27, 2018

Welcome back to part two of our five-part series on senior living SEO and pumping up your rank on Google. Last week we talked about senior living topics and key phrases. Check it out if you missed it. This week we are talking design… how to make your senior living copy and your web page […]

Filed Under: Assisted Living Copywriting, Uncategorized Tagged With: bounce rate, design friendly site

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Recent Posts

  • Why AI Can’t Match the Senior Living Voice
  • Writing for an Older Audience: Clarity, Respect, and Engagement
  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions
  • Meeting Your Senior Living Audience With Content

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