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What to Do if Your Senior Living Content is Scraped

February 6, 2018

What should you do if your senior living content is scraped? This week’s question from a reader is a good one. It’s a practice we used to see a lot of…scraping the content word for word (or almost word for word) off someone else’s site. In the pre-Panda update days of Google, it was a […]

Filed Under: Assisted Living Content, Uncategorized Tagged With: scraping senior living content

What is Cornerstone Senior Living Content?

January 23, 2018

This week’s Question of the Week is a two-parter and it’s a good one! One of our special projects clients asked us what cornerstone senior living content is and how you identify what topics are cornerstone topics. Great question right? Let’s first chat about what cornerstone content is… What is Cornerstone Content? In general terms, […]

Filed Under: Assisted Living Content, Uncategorized

Why You Need an FAQ Page on Your Senior Living Website

January 16, 2018

What is one great SEO tip that many senior living providers are missing out on? It’s a question we are asked all of the time. So here you go… Add an FAQ page to your senior living website! Hand up if you have one…. <sounds of crickets here> Just as I suspected. While everyone is busy […]

Filed Under: Assisted Living Content, Uncategorized Tagged With: FAQ page

Voice-Search Friendly Content and the Senior Living Industry

December 12, 2017

Are you still hoping voice search will go away? I have to admit, I’ve always found it more aggravating than helpful. I was convinced there would never be a need for voice-search friendly content in senior living. But, I was wrong. Siri and I have always had a tumultuous relationship. I get frustrated when she […]

Filed Under: Assisted Living Content, Senior Care Content Tagged With: voice search

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Recent Posts

  • In Defense of the Em Dash In Senior Living Copywriting
  • Why AI Can’t Match the Senior Living Voice
  • Writing for an Older Audience: Clarity, Respect, and Engagement
  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions

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