Senior Care Content Blog

Changing the Conversation about Senior Living

February 13, 2017

Show of hands… who out there misses Mad Men? Ditto! And it’s not just because Jon Hamm is so… Jon Hamm. It’s because advertising, PR and marketing all looked so cool through the lens of Mad Men. Seriously – bourbon carts in the office? And drinking it before breakfast?? Not to mention the fog of […]

Senior Living Website & First Impressions

December 15, 2016

How long do you have to grab someone’s attention online? We’ve talked a lot about first impressions and the experience your senior living website creates. So this Google thought-of-the week seemed appropriate to share. If you are working on giving your senior living website a tweak or a complete facelift (like we are doing!) for […]

The Senior Living Sales Funnel and Content Marketing

November 30, 2016

It’s lonely at the top of the senior living sales funnel. While most of the senior living providers we talk with these days have jumped on the content marketing train, many of them are still looking for the quick move-ins. We know they are out there, but they are often older adults who are in […]

#GivingTuesday

November 22, 2016

If you’ve been following our blog for any length of time, you know just how important #GivingTuesday is to us. We’ve participated every year since we launched our business in 2012. This year, the event will take place on Tuesday, November 29th. (It’s always right after Black Friday and Cyber Monday.) Who are we supporting […]

What Does Your Senior Living Website Say About You?

November 16, 2016

We’ve talked a lot about how the internet has changed the way families find senior living communities. Number crunchers all have differing numbers on what percentage of families have checked out your senior living website before they call. But it’s safe to safe the majority of families have spent time on your website before making […]

Fall 2016 Senior Care Content Roundup

November 9, 2016

Are you struggling with “day after the craziest election year ever” fatigue? Yeah, we hear ‘ya. It’s been a while since we rounded up our favorite SEO, content marketing and senior living copywriting articles. While some of you have said reading these things is worse than watching golf on TV (o.k. maybe it was me […]