Senior Care Content Specialists

Creating Helpful Senior Living Content

Creating helpful senior living content requires insight. Every provider needs to create helpful senior living content. When we first begin working with a new client or when we are mapping content for existing clients, one barrier we often have to overcome is “assumptions.” After working in the industry for a while, many of us assume […]

Search Beats Social & Why It Matters in Your Senior Care Content Strategy

There’s a new sheriff in town or maybe an old sheriff come back to reclaim his turf? According to Shareholic research, “Search had paced behind Social in share of visits but retook the lead in 2017, driving 34.8% of site visits in 2017, compared to 25.6% from social.” At a time when social media platforms […]

A Cautionary Tale About Your LinkedIn Company Page

Do you have a LinkedIn Company Page? Social media has long been an integral part of many senior living providers’ digital strategy. It’s a great way to share photos and fun events you have planned —to bring your community to life for people. Many providers saw social driving their inbound leads. We’ve always been been […]