Think about some of the misconceptions older adults have about senior living. One of the most common myths is that the food is bad, right? Seniors have outdated ideas about the quality of the food in assisted living and independent living communities. Most of today’s senior living providers have on-site chefs or corporate chefs who […]
High Impact Topics for Your Senior Living Blog
Creating a list of senior living blog topics that attract seniors and their families is important. One of the questions we are most often asked is what topics to write about on a senior living blog. For SCCS clients, it’s something we talk about frequently. It all starts with a comprehensive content map that works […]
Create Better Quality Senior Living Content
Do better than you can get away with. I saw this quote floating around Twitter a few weeks ago and it stuck with me. Now that aging services providers are embracing content marketing, agencies “specializing” in senior care are popping up all over looking for quick cash grabs. Because many industry leaders aren’t quite […]
Senior Living Websites and Mobile-First Indexing
Have you heard of mobile-first indexing? For more than a year Google has been testing mobile-first indexing. Now the official word is they are ready to roll it out for everyone this spring summer sometime soon. What the heck does that mean for your senior living website? In a nutshell, it means that Google’s search […]
Editing Senior Living Content & Why You Need Your Own Process
A clear case for senior living editors… One of our clients sent us a copy of the e-newsletter above last month. They used to be a client of one of our competitors and still receive their e-newsletters. A leading reason they dropped the agency was lack of editing skills. Editing senior living content is a […]
Re-Purposing Senior Living Content
Are you re-purposing your senior living content? We’ve talked about this topic over and over on our blog. From using blog articles to develop senior living e-books and guides to creating press releases, you can get a lot of mileage from re-purposing senior living content. One way we see our clients getting good results is […]
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