Senior Care Content Blog

Senior Living Content: It’s a Relationship Not a One Night Stand

June 16, 2020

Does your senior living content scream “one night stand” or “we’re looking for a relationship?” Aging services content marketing isn’t a one-hit wonder. It’s not a one and done or a one night stand. A mistake we see fairly often is when a senior living provider or home care agency creates a great website and […]

A Day in the Life of a Content Editor

June 9, 2020

Every now and again we like to give our trusty band of content editors a nice shout out. Their job isn’t an easy one. Writers can be <big gasp here> somewhat temperamental and tough to work with. Deadlines are almost always tight, no matter how carefully we plan. Clients often have their own ideas on […]

Do You Have a Senior Living Content Strategy?

May 27, 2020

Do you have a solid content marketing strategy? We realized not long ago how many of our newer clients came to us without one. Sadly, most were working with agencies. What does that mean? In most cases, they were creating and pushing out content without having a purpose for each piece. Why is that happening […]

Why Your Site Needs a Senior Care Blog

May 12, 2020

Why do you need a senior care blog? We receive this question often from prospective clients. A senior care blog is a marketing tool that many providers find to be too time-intensive and challenging to keep up with over the long haul. They are just too busy to manage it. While it’s true that a […]

Free Resources for Senior Living Digital Marketing

April 21, 2020

Now’s the time to master senior living digital marketing COVID-19 has certainly changed every part of daily life. For those who work in the senior living industry, the impact has been significant. We know some of our clients are working remotely. Others have seen their sales or marketing roles evolve in to a variety of […]

Newsjacking During COVID-19

April 7, 2020

If you’ve followed our blog for any length of time, you’ve likely heard us talk about creating posts that tie in with trends and topics making the headlines. While the bulk of the content we create is evergreen, taping in to current events can help you get noticed. It’s referred to as newsjacking. What is […]