We’re popping in this week with a short but important reminder about the curse of knowledge. Our editing team has been working their way through two projects for short-term clients this month. The scope of work for each client was for our team to go through content created in-house and see why it wasn’t connecting […]
Watch the Garbage Language: Is Your Senior Living Site Full of It?
Writers work in the strangest of places and conditions. That includes content writers. Case in point… We were trapped in the Reno airport trying to get to Lake Tahoe in the middle of a blinding snowstorm. After they rolled down the iron gates on every single shop, we were left only with sketchy Wifi to […]
Senior Living Jargon
Senior Living Lessons We Can Learn from Charlie Brown My frantic neighbor stopped over clutching a list of senior living communities the hospital discharge planner had given her. Her 97-year old mother, who was recovering from a hip fracture, was being discharged from the hospital. Without much -read any- time for the family to prepare. […]