We talk a lot about the senior care decision journey and adult children around here. The “who, what, how and where” questions that we use offline need to be answered with our online senior care content audience, as well. Here are a few of the questions we routinely find ourselves answering: Who are […]
Developing Great Senior Care Content is Like a Toby Keith Song
Great content is at the core of online relationships with families. Great senior care content needs to be a combination of three elements to succeed. It should be Educational – Informal – Conversational. Senior care content can help you build an online relationship that leads to a personal “What can we help you with Mrs. […]
Personas in Senior Care Content
To develop senior care content that engages decision makers, you need to understand who the decision makers are and what is important to them. One way we do that at The Senior Care Specialists is through the use of personas. They provide us with a means of developing a personality for our senior care target […]