SEO copywriting for assisted living, home care and aging services isn’t easy. Our industry is complex. Add to that the frequently changing SEO landscape.
With every passing month, Google’s updates and algorithm changes make it more and more apparent that providing families with a quality senior care content experience is what will truly earn your organization top rank. Your aging services site needs content that answers questions adult children, health care professionals, and caregivers have at every stage of the senior care decision journey. Families search for answers to senior care questions more than one million times a month. Are they finding you? If they do, is your content relevant and engaging?
To convert an online prospect to a move in, they have to reach out to you to schedule a visit. A well-crafted message that tells your senior care story can help you build trust and meaningful relationships with families. It shows them that you are an expert. That you just might be the best provider for their loved one. It can make the phone in your Community Relations office ring.
You need frequently updated, unique content. It must be well written and shareable. And above all, it must be senior care industry relevant.
That is where the SCS team comes in. We are seasoned market development and communications professionals with experience at the highest levels of the senior care industry. We are both Certified Senior Advisors (CSA) and certified SEO copywriters. We can help you find and engage qualified families online.
Shoot us an email to schedule a free content consultation…
or check out our InBound Marketing Services.
