Senior Living Content Marketers: How to Learn More about Google This week's ten minute marketing to came to us from a long-time client of ours who made a New Year's Resolution to learn more about Google. While she tells us she's not super excited to … [Read more]
What Types of Senior Living Content Do You Need?
An Infographic Sums Up the Different Types of Content Those of us with backgrounds in senior living know just how crazy the days can be... And the constant travel from community to community or region to region makes it tough to sit down and dig in … [Read more]
Creating a Senior Living Buyer Persona
Putting a Face to Your Target Audience If you've ever read senior living content created by one of the content mills, it probably left you feeling like something was off. But you might not be able to put your finger on just what! In the majority of … [Read more]
What is a Senior Living Website Call-to-Action?
A common mistake we see on senior living sites is the lack of a call-to-action (CTA). Believe it or not, we often find sites that have a great blog or a fantastic resource center but no CTA. Seriously. Not a single call-to-action anywhere. So what … [Read more]
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