Do better than you can get away with. I saw this quote floating around Twitter a few weeks ago and it stuck with me. Now that aging services providers are embracing content marketing, agencies "specializing" in senior care are popping up all over … [Read more]
Senior Living Websites and Mobile-First Indexing
Have you heard of mobile-first indexing? For more than a year Google has been testing mobile-first indexing. Now the official word is they are ready to roll it out for everyone this spring summer sometime soon. What the heck does that mean for … [Read more]
Editing Senior Living Content & Why You Need Your Own Process
A clear case for senior living editors... One of our clients sent us a copy of the e-newsletter above last month. They used to be a client of one of our competitors and still receive their e-newsletters. A leading reason they dropped the agency was … [Read more]
Re-Purposing Senior Living Content
Are you re-purposing your senior living content? We've talked about this topic over and over on our blog. From using blog articles to develop senior living e-books and guides to creating press releases, you can get a lot of mileage from re-purposing … [Read more]
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