While civility seems to be in short supply these days, one area we continue to debate is political correctness in senior living key phrases. Here's what we mean by that... As an industry, senior living has been on a quest to create … [Read more]
Emotion-driven Senior Living Content
We've talked quite a bit about emotion-driven senior living content lately... If you missed it, you can catch up by reading about SEO and how emotions matter. From sibling squabbles about a parent's senior care to struggling with the long … [Read more]
Are You Addressing Family Fears in Your Assisted Living Copy?
Adult children, spouses, and other family members often have many fears when it comes to assisted living. Does your assisted living copy address their fears? Think of all the families you've talked with over the years. The conversations from those … [Read more]
Senior Living Leads: Are You Targeting Professional Referral Sources Online?
What is your strategy for targeting senior living professional referral sources online? <<<Crickets...>>>> Don't feel too badly if your answer is that you don't have a strategy for targeting senior living professional … [Read more]
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