One of the latest buzz words in the content industry is "atomizing." Atomizing content is being used to describe taking a big piece of content or idea and busting it up in to smaller pieces. Atoms. The senior living industry lends itself … [Read more]
Outbound Links Matter, Too
There's always a lot of discussion about links when the talk turns to SEO and how you can pump yours up. While many senior living providers try to find ways to get other sites to link to their site, inbound links aren't the only ones that have … [Read more]
Voice Searches and Senior Living
Voice searches and senior living. It's topic we are rarely asked about. But we had a question come our way this week that we thought was a good one to answer here on the SCCS blog. A client asked us how many words are usually in a voice search (good … [Read more]
Influencer Marketing and Senior Living
A few weeks back, we shared some background on the Google E-A-T update. We received a flood of phone calls after it published. One overriding question was about influencer marketing and senior living communities. People think you have to be … [Read more]
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