How well do you know your senior living searchers? Many folks think that Google operates in dark and mysterious ways. It's easy to understand why. They aren't exactly transparent. But they are making strides to deliver results that better match … [Read more]
Are You Feature Dumping on Your Assisted Living Website?
Feature dumping is a marketing don't most of us learned about in our very first senior living sales training. It's often the sign of a new sales team member or someone unfamiliar with the senior living industry. The team member takes an older … [Read more]
Using Emotion to Capture Attention in Senior Living Content
If you've followed our blog for very long, you know we are advocates for using storytelling to connect and engage with senior living visitors. Content serves many purposes, including entertaining and educating. Much of it requires understanding … [Read more]
What’s the Difference Between the Senior Living Audience and Buyer?
We had an interesting call with a client this week that started us wondering... Is there a difference between the senior living audience and a senior living buyer? Sure, there are referral sources that help connect older adults and their … [Read more]
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