Clients and subscribers to our blog often forward us the emails they receive from people trying to sell them quick, cheap links. The COVID-19 crisis has made digital marketing more important than ever. For most senior living providers, their website … [Read more]
Paid Guest Posts: Should Senior Living Providers Allow Them?
Are you bombarded with requests for paid guest posts? Same. Rarely does a day go by without some random company selling some loosely related device hitting us up for a paid guest post on our site. While it's easy to see how some might benefit our … [Read more]
To Gate or Not to Gate Assisted Living Content
To gate or not to gate assisted living content... As more senior living providers are discovering their websites are the primary driver of leads during the COVID-19 pandemic, we find ourselves answering a few of the same questions over and over … [Read more]
Senior Care Inquiries During COVID-19: Driven by Digital
The COVID-19 pandemic has changed the way we market aging services. We know senior care inquiries have taken a dramatic decline since the crisis began this spring. We always like to share solid data and research when we come across it, and this … [Read more]
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