To gate or not to gate assisted living content... As more senior living providers are discovering their websites are the primary driver of leads during the COVID-19 pandemic, we find ourselves answering a few of the same questions over and over … [Read more]
Senior Care Inquiries During COVID-19: Driven by Digital
The COVID-19 pandemic has changed the way we market aging services. We know senior care inquiries have taken a dramatic decline since the crisis began this spring. We always like to share solid data and research when we come across it, and this … [Read more]
Senior Living Content: It’s a Relationship Not a One Night Stand
Does your senior living content scream "one night stand" or "we're looking for a relationship?" Aging services content marketing isn't a one-hit wonder. It's not a one and done or a one night stand. A mistake we see fairly often is when a senior … [Read more]
A Day in the Life of a Content Editor
Every now and again we like to give our trusty band of content editors a nice shout out. Their job isn't an easy one. Writers can be <big gasp here> somewhat temperamental and tough to work with. Deadlines are almost always tight, no matter … [Read more]
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