We've had a few emails lately from people wondering how to go about conducting an audit of their website. While one of the services SCCS offers is a content audit for senior care related websites, we don't offer SEO audits. And that's what most of … [Read more]
Does Google Consider You an Authority?
A question we often receive, especially from smaller senior care companies, is why Google doesn't seem to "like" them. We've shared strategies for improving your rank in the crowded senior living space many times. Like here in this article or even … [Read more]
Why Page 2 of Search Engine Results Is an Opportunity
The competition for page one on the senior living search engine results page is intense. Especially since the pandemic began and more providers turned their attention to digital marketing. In the past we've shared stats on why you need to be on … [Read more]
Is It Time to Update Your Senior Living Personas?
Personas are an essential component of your content marketing tool box. They serve as a representation of the audience your writing team is trying to target. Yet many providers fail to develop senior living personas or do so without giving them … [Read more]
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