At SCCS, we're often asked what a call-to-action/CTA is and what senior living companies should use for them. It's an excellent question. Writing great CTAs is important for keeping visitors on your site longer or encouraging them to contact … [Read more]
Should Your Senior Living Blog Go Off Topic?
It's tempting to write articles on topics beyond the scope of your senior living audience, especially if you've had a blog up and running for a while. Instead of creating blog articles you know drive SEO and engage seniors and their families, you … [Read more]
Why Your Senior Living Website Needs a Blog
One topic that's come up often in this post COVID-19 (or almost post COVID-19?) world is whether or not a senior living website really needs a blog. Some providers never got around to starting one. Others half-heartedly have one but put no real … [Read more]
Duplicate Content & Senior Living: It’s Really Not “Fine”
We've been asked about duplicate content a few times in the past month. It looks like some senior living providers are working with a newer content mill to churn out blog posts. While that's usually not a great idea from a quality perspective, … [Read more]
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