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Mixing It Up: Tools, Apps, Home Care Content and Social Media Interns

June 24, 2014

We are often asked by clients which tools and apps we regularly use. We routinely have developers ask us to test out their new ones, too. As experts in developing all forms of assisted living and home care content and copy, it’s safe to say we are more than a little geeky. We freely admit […]

Filed Under: Assisted Living Copywriting, Home care content, Home care Copywriting, Senior Care Content, Senior Living content, Senior Living Copywriting, Uncategorized Tagged With: Apps, content tools

Creating Journalist Friendly Senior Care Newsrooms

June 19, 2014

So my peaceful afternoon of catching up on some writing projects yesterday was interrupted by a call from a cranky journalist/reporter/radio host/friend. He’s from a major news outlet and we’ve kept in touch over the past five-ish or so years since I was a guest on his show in D.C. He was looking for a […]

Filed Under: Home Care Marketing, Senior Care Inbound Marketing, Senior Care Marketing, Uncategorized Tagged With: home care newsroom, journalist, reporter, senior living newsroom

Welcome Summer But Don’t Forget to Remember

May 23, 2014

As many of you know, team SCS is proud of our Michigan roots. While we did a lot of moaning and groaning when this past winter broke all records for cold and snow, we really are cheerleaders for the Great Lake State. From the bottom of the mitten to the top of Birch trees scattered […]

Filed Under: Assisted Living Marketing, Home Care Marketing, Senior Care Marketing, Uncategorized Tagged With: Veterans

How Finding the Right Senior Care Writer is Like Finding a Good Air Conditioning Company

May 13, 2014

Hiring the right person for any job is important. Just ask the Senior Care Specialist team. Despite having a new air conditioning system put in just four years ago, we are baking in our barcaloungers today as we try to write blogs and stories for our assisted living and home care clients. When the old […]

Filed Under: Assisted Living Copywriting, Home care Copywriting, Senior Living Copywriting, Uncategorized Tagged With: assisted living copywriter, home care copywriters, senior care writer

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