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Is the Senior Living Sales Funnel Dead?

April 30, 2015

And we’re back this week with another Ten Minute Senior Care Content Marketing Tip! As is the case with most of our blog article topics, this one comes from a question we receive often from senior living or home care clients and colleagues. How has the Internet Changed the Senior Care Sales Funnel? For those […]

Filed Under: Assisted Living Marketing, Home Care Marketing, Senior Care Marketing, Senior Living Marketing, Uncategorized Tagged With: sales funnel, senior care reviews, senior living social media

The Senior Living Tour: A Look Beyond the Pretty Lobby

April 23, 2015

  What do Senior Living Visitors Really Think? If you’ve ever tried to sell your house, you know how frustrating the whole process can be. All the cleaning and spiffing up. Shipping the family dog off to grandma’s house. Buying all those fresh flowers to arrange around your home. Then nothing. Zilch. Nada. Nothing. You […]

Filed Under: Assisted Living Industry, Assisted Living Marketing, Senior Living Marketing, Uncategorized Tagged With: tour assisted living

An Interview with Griswold Home Care’s Content Manager

April 8, 2015

As part of our on-going effort to help our senior living and home care partners develop content marketing strategies that connect and engage, we routinely feature industry leaders on our blog. We know real world examples of care providers who successfully utilize content marketing and social media are helpful to others who are just getting […]

Filed Under: Home care content, Home care Copywriting, Home Care Marketing, Uncategorized Tagged With: editorial calendar, online home care leads

10 Minute Senior Care Content Marketing Tip: Pay for It?

April 1, 2015

Now that the senior care industry is beginning to embrace content marketing and social media, the wolves are coming out of the woods searching for more than Little Red Riding Hood. We hear horror stories several times a week from providers who have had a bad experience with a black hat SEO company, people selling […]

Filed Under: Assisted Living Content, Home care content, Senior Care Content, Uncategorized Tagged With: benefits of senior care content

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Recent Posts

  • In Defense of the Em Dash In Senior Living Copywriting
  • Why AI Can’t Match the Senior Living Voice
  • Writing for an Older Audience: Clarity, Respect, and Engagement
  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions

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