The crew here at SCS spends a considerable amount of time talking about, researching and reviewing any information we can find to help us better understand the senior care decision journey. Understanding the path that older adults and their families take helps us to identify the pain points along the way. We then create content […]
PSA: Senior Living Weekly Conference Call Etiquette
The Elephant on the Line: Surviving the Weekly Senior Living Conference Call The team at SCS consider ourselves to be a lucky bunch. We do what we love and are fortunate to have clients we adore. (Ok… with a few exceptions here and there!) So when we get funny requests or tricky questions from clients, […]
Attitude, Gratitude, Senior Care Content & #Scandal
An Attitude of Gratitude from The Senior Care Content Team Team SCS has been buried the last year! We are so happy and grateful to be able to say that. Without investing a dime in our advertising budget beyond our content marketing efforts, we’ve grown from a team of one senior care content writer (yours […]
The Senior Care Content Gap and Kim Kardashian
What do the Kardashians and Senior Care Content Have in Common Right Now? At the risk of sounding all preachy-like, the senior care content gap is really starting to make us agitated. While more and more home care agencies and senior living providers are jumping on the content marketing caravan, the vast majority are throwing […]
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