What is your strategy for targeting senior living professional referral sources online? <<<Crickets…>>>> Don’t feel too badly if your answer is that you don’t have a strategy for targeting senior living professional referral sources online. While we recommend it to senior living marketing teams often, few folks take us up on that advice. In addition […]
When Your Senior Living Content Is A Fright
Is your senior living content making your site look a fright? Sometimes we run across conversations on social media that are so honest and frank we kinda cringe just a bit… It’s especially true on Twitter where all the tech folks seem to hang out. Here’s an example… It’s not the greatest quality of screen […]
‘Tis the Season for Senior Living Copywriting
Senior living copywriting has a season? Nah, not really. But we all know there are some times of year when family inquiries shoot up. Months when families are reunited sometimes for the first time in a long time. Adult children return home. And panic at the changes they see in their senior loved one. The […]
8 Reasons Your Senior Living Content is Failing
One of the questions we receive most often from senior living marketing team members is why their content marketing isn’t pulling in leads. It’s probably the number one question providers enter in to our Contact box. Since they aren’t our clients, it’s not an easy question for us to be able to answer quickly. We […]
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